Marketing guru Drew Eric Whitman first used the word “cashvertising” in his book of the same name. Anyone who wants to learn more about the psychology of marketing and advertising should read this book. “Cashvertising” explores the methods and approaches used by companies to convince customers to purchase their goods or services. Whitman examines the psychological concepts, emotive cues, and persuasive language that can be used to craft more potent marketing strategies. “Cashvertising” provides a thorough manual for learning the art of persuasion in the field of marketing by analysing effective advertising campaigns and offering useful advice.